Here is a small story…
Rodriguez, owner of a local cab service in LA, was wondering how to break the sad news to his team of cab drivers. The cab service had been running in the red for the past five months with all his customers preferring Uber and other mobile app-based cab services.
Although he had been providing an exceptional cab service with just a couple of complaints in the past few years, his existing customers preferred to book cabs from mobile apps simply because it was simpler, easier, quicker, and better manageable.
He had no idea how to compete with these technology-based companies, with no technical or software background. For the past 25 years he had been running his traditional cab service with a couple of landline phones and a few mobile phones.