It will also increase the sources of revenue for your business by monetizing the features of the application. Through this blog, you can check the complete details about the freemium concept and how an app like Uber for X scripts will ease the process of executing this strategy in your application.

What Is Freemium Model?

Let’s learn the concept of the freemium model from its definition. It is a business model, which allows your consumers to enjoy your limited service for free, while they should pay you if they continue to consume your product or extended service.

Many businesspersons have been practicing this strategy since 1980 but the actual term was coined in 2006. This model has been playing a major role in mobile applications and games. The users who access such apps and games can get basic features at zero cost and premium features by paying some amount to the firm. 

It is a slow and effective conversion strategy that will work in long term. That’s why investing in developing an application with this freemium working strategy will benefit your business. Let’s dive into this specific part deeper.

Get a Freemium Model Demo for Your Business – WhatsApp | Skype

What Is The Need For Freemium Revenue Model In Your Business App?

In this part, you will know the need for a freemium revenue model and how it benefits you. Free products and services attract more people than low-cost products and services. Isn’t it? It is the reason behind the success of this strategy. 

There are five types of freemium models used by the industry players. They are,

1. Traditional Freemium Strategy – This model implements the simple concept of freemium. 
2. Land And Expand – It is also known as ‘see and grow’. This model suggests you provide your high-end free-to-use features to gain trust among the customers, then sell your premium membership to them and other corporates. Through this model, your business app will record a high customer retention rate. 
3. Freeware Strategy – In context with the subscription model, this strategy will provide all free basic features for a lifetime. The app that is built with this freeware strategy, will be filled with promotional content in huge to convert the users into your customers. 
4. Ecosystem Strategy- This model is different from other freemium concepts. This model allows you to collect money from the service providers instead of customers by making a marketplace or ecosystem to list their service or business or app. 
5. Alternative Product and Service Model- Similar to the traditional strategy, first you should provide a completely free product or service to your customers. Then sell another service or product to your customers. As they already know the standard of your business through the free service or product they will buy the premium product easily. 

Through these methods, you can reach more customers easily. 

For instance, you develop an application for your business and execute the freemium strategy. Many people download your application and use the free features. After some days, some of them will be converted into your premium members. Some people take more time to convert. But, regardless of the time they take, your application will provide the standard free features for a lifetime.

Unlike the subscription model, it gives the space and time to the users to choose your prime subscription. And also it increases the value of your business. That’s why choosing the freemium strategy for your business app is a good choice.

How Does Engage Both Paying And Non-Paying Members Through The App?

Now, let’s see the methods to engage your paying and non-paying members through your application. Before you start developing an application with this strategy, you should know the purpose and workflow of the same. 

Ask yourself why should you provide a feature for free? And what is the benefit of following this method?. The answer is, “building trust among your customers”. This is the only reason and the major benefit of the strategy. But you must know how to differentiate the paid users and non-paid users.

Because the paid users are expecting more than they experience in the free version. So, you have to fulfill their need to make your app succeed. For example, if you have a taxi business, you need to build an application for the business, then you can check the following things to engage both prime and non-prime members.

Ordinary Service and Extraordinary Service – You have to deliver standard ordinary service to your non-paid consumers like a book for a taxi and get it on time. For premium members, you have to provide advanced service like they will get a discount coupon for each booking or get the taxi within 10minutes after they booked or avail luxurious taxi at ordinary taxi rent, etc.

Ads and Ads Free- This is one of the common methods followed by many businesses. You can include banner ads and video ads in your application for free consumers. And you can claim a certain amount for the premium membership. The customer who avails of the premium service must get ad-free services.

Customer Support- You can provide customer support for all customers who are using the free version for a limited time of the day. And you can provide 24*7 customer care for those who avail of the prime membership. 

Unique Tools – Providing additional tools and features for paying customers is the best way to differentiate them from non-paying customers. Through this, you can easily satisfy the paying consumers. For the taxi business, you can provide extra tools like choosing the driver they want to drive for them, choosing elite cars for rent, etc. 

By doing these in the right manner, you can engage your paid and non-paid customer base. These methods are common not only in the taxi business app but also for all types of businesses like,

• On-Demand Laundry Business App,
• Handyman Service And Aggregator App,
• Food Delivery App, 
• Doctor Booking, Baby Sitter, And Other Applications.

For any business, you can create an application with the freemium strategy to achieve the maximum number of consumers. As per the famous quote of Stewart Butterfield, the co-founder of the photo-sharing website Flickr, every interaction is an opportunity for marketing. When you do more than customer expectations, most people will recommend your business.

Get a Freemium Model Demo for Your Business – WhatsApp | Skype

How Spotnrides Help You To Make A Long-Term Working Freemium Model App In No Time?

Making a mobile application with the right strategy and best workflow may take more time to launch. But what if there is another solution that provides the operational app in no time?

SpotnRides has been providing such a ready-to-use application solution for many businesses like yours. We are developing a mobile app clone for any business through Uber for Multiservice script instead of creating a new application from scratch.

By doing this, we can provide a complete app solution for your business quickly. If you have any unique plans, we can also do the same for you. By using our app clone solution, you will get the following benefits.

• User-friendly interface and best UX,
• Operational free-to-use features and exclusive tools,
• Multiple payment systems,
• Increase the revenue source,
• Understand the users through their reviews,
• Admin panel to monitor entire business flow, and others

We can understand your business whatever it is and provide the best ready-made solution with supplemental and advanced features. So, choose the best developer team to launch your application with an effective strategy rapidly. 

Conclusion

Freemium is a business strategy widely used in the mobile application, in which you can offer basic features to unpaid users and advanced features for premium customers. It can be executed for all businesses from taxis to food delivery.

SpotnRides has been providing a functional app clone solution for your business. With our application, you can implement the successful freemium strategy easily. 

The post How To Build A Successful Freemium Model App In No Time For Your Business? appeared first on SpotnRides - AI Powered Taxi Booking App.

These on-demand apps can be made from scratch or prebuilt apps can be used if you are bootstrapping the business. Whatever it may be, before deploying the app you should consider certain factors or more precisely checklists. These factors have a great influence on the quality and usability of the app which in turn influences the startup operation.  

All the apps are made in both iOS and Android platforms and let us now see in detail the essential pre-deployment factors for the on-demand apps. This blog is for solution providers who build readymade apps and entrepreneurs who want to build the app from scratch for your business.

Testing on all devices

There can be only two operating platforms – iOS and Android for mobile apps. But there are multiple smart devices and brands which use these platforms. A user may use whatever device to access the service through the app. So, the app should work seamlessly in all kinds of devices. You may have tested the app in two or three mobile phones and also rectified some bugs and issues. 

Now, test the app on various devices like mobile phones and tablets of different manufacturers. You should remember that each version of the Android and iOS platforms have changes in APIs and it should be considered seriously. File heavy apps must be tested meticulously on different device manufacturers.

Some device makers may customize the ROM to give unique experience to the users and so consider this while testing because some issues may arise.

If required optimize the images used in the app to fit in different screen sizes.

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Get the crash reporting tool before deployment

Some bugs and minor issues are inevitable in an app after deployment and when it happens, the best one can do is to quickly resolve it as soon as possible. For this you should have a tool to identify the issues.

There are crash report tools which can be kept ready before deployment. The crash reporter provides a detailed report on the crash and you as a developer or solution provider can fix it promptly.

Also, be watchful on crashes, in particular, Android and iOS versions.

Analytics tools

There are analytics tools like Google Analytics and Flurry which can be used to gather as much information from the app after deployment. This helps you to get info like no. of downloads, screen time spent, user demographics, and many more.

Use this information to further improve the app and eliminate the pain points for the users. You can also decide to move on with this solution or try any other.

Do a complete security inspection

If your app deals with a lot of user data then, a complete security check is necessary. All the on-demand apps process lots of user data and any compromise in that can be detrimental to the business service. So, it is better to check it before deployment.

Follow the three checklists below during the security audit.

• If passwords are used for registration then it should be hashed. Learn the scope of hashing before applying it.
• Ensure that the local data are encrypted when stored in the database. Network transfer must be SSL encrypted. Check if any data is stored with plain text and change it quickly.
• If your app source code is not open source then hide it with relevant obfuscation tools. Uglify and Webpack obfuscator are free tools to hide the source code.

Release plan

Your developer team and design team would have spent months in creating the app and an improper release will make your money and effort worthless. This can be avoided only with a proper release plan. 

First, try to release an alpha version to the client or to limited users probably within your team. If everything is smooth then go for a bigger beta version. 

Beta version can be used as a pilot project for the on-demand startup. To make it more easy for Android, Google play has an open beta release system. Be ready to face crashes and bugs during beta release because it will be used by users from different devices.

Sort all these issues and now your solution is ready for the final deployment in the iOS and Android store.

Final say

The entire effort you put into developing the app for the on-demand startup will reach the intended goal only when it is released perfectly without any hindrance. If you are going to start an on-demand startup and looking for a solution provider for a prebuilt app then, ensure that software provider follows the mentioned steps. 

SpotnRides is one such software solution dedicated to on-demand businesses. Our successful client base across 15+ countries is a testimony to the quality of our product. SpotnRides solution is a prime example for “one size fits all”, in the sense that it can be easily tweaked to suit any on-demand startup ideas. 

For top-notch app solution and problem-free deployment for your startup, do partner with us and please send the doubts and queries to hello@spotnrides.com. 

Get Free Demo  – WhatsApp | Skype

The post Factors to Consider While Deploying an On-Demand Mobile App in Google and Apple Play Stores appeared first on SpotnRides - AI Powered Taxi Booking App.